Wednesday, April 16, 2008

today's history lesson: vintage in cambridge

My propensity for concocting elaborate fantasies around garments dates back to childhood. Nowadays, my penchant for seeking sartorial materializations of my personal values and idiosyncrasies habitually makes its way onto this blog (see: ferocious shoes of substance and character, a Sherlock Holmes-ian cape). Similarly, an affinity for ascribing human traits to apparel goes equally far back (see: my lust for Ms. Bustier and my brush-off of Ms. Crepe Dress).

When, back in December 2006, I caught wind of a brand-new boutique featuring vintage clothes with a story, I therefore squeaked aloud with glee. History, located in Cambridge's Porter Square, is like the storefront version of my tale-telling tendencies. To accompany each piece, owner Rachel Hirsch imaginatively cooks up detailed anecdotes of the previous wearers and prints them out on hangtags. Hirsch is no stranger to the significance of the past; she was once a high school history teacher herself.

Despite the store's relative proximity to my usual stomping grounds, I had never visited it until last month. (Chalk it up to the usual dreamecho lagtime between "want" and "execution.") Finally, one rainy March Saturday after a haircut at nearby Judy Jetson, I crossed over History's threshold and was transported into a time capsule of apparel and accessories, lovingly organized by decade.

Capturing brief moments in time, the scintillating hangtag stories were nearly as covetable as the garments themselves. I found myself racing from rack to rack to soak up each piece of clothing's chronicle.







Last but not least, my favorite, both in garment and in story:

Reviews elsewhere may have claimed otherwise, but I found the prices quite affordable. Items ran as low as a few dollars for simpler items (the pink velour/velvet puff-shoulder top was $10) while the fur coat surprised me by being well under three digits.

After a quick initial look-through, I approached the sales assistant at the counter to request permission to take photos for my blog. To my surprise, the "sales assistant" was none other than the owner herself! The incredibly warm Rachel and I chatted away about hometowns, and she tipped me off to her favorite local ice cream store: Rancatore's in Belmont. (As I am on a mission to try all of the ice cream stores in the Boston area, this information has been duly noted in the elephant mini-notebook.) Meanwhile, Johnny Cash, Rachel's dog, sidled up to us and graced me with a photo op. Though I didn't buy anything that day – having reached the limit of my fun money budget for the month – I shall certainly be revisiting this piece of history in the future.

25 comments:

susie_bubble said...

What a lovely idea adding those tags...I'd spend hours trying to read them all...

deep_in_vogue said...

the colour of that blazer is amazing, oh wow. How much fun it must've been browsing through such great stuff.

lc said...

those tags are a really cute idea.

and man, you love synonyms. i saw three in the first few consecutive sentences:

1. propensity
2. penchant
3. affinity

dreamecho said...

deep_in_vogue: oh! it was so much fun, like wading through multiple people's wardrobes and traveling in imagination.

lc: i heart words, yo.

Mean girl from Paris said...

That shop looks perfect !! Here in Paris it's really hard to take pictures in the boutiques, I don't know why but it's forbidden. I always have to take sneak pics ;)
Yours are great !!

poppy lee said...

such an amazing idea for a vintage shop! can't believe i've not seen it before actually.

and to me those prices seem pretty good too.

poppy lee said...

such an amazing idea for a vintage shop! can't believe i've not seen it before actually.

and to me those prices seem pretty good too.

K.Line said...

I love the tags. So creative. And I cannot believe that you were able to exercise so much self-control on the spending front. Tres impressive. K

Sales Rack Raider said...

How very cool! I love the "story" behind each outfit.

The collar of that blazer is so fun.

bluejeanamy said...

oh, how i want that checkered pencil skirt! delicious.

and i'd bring around that little tag with me like a business card.

lady coveted said...

wow, those tags brightened my day! and the puppy too... delightful

ambika said...

This sounds like such a ridiculously fun idea--to write these and to be read them. I think I'd get stuck at this place for hours. And the use of contemporary slang! So perfect.

Oh Lady E said...

oooh i will have to check this one out over the weekend!

Oh Lady E said...

oh, and i forgot to add: i will definitely shoot you an email or the like if i have any questions about boston. so far so good... i've figured out the green line, i think.

Meg said...

This is such a gorgeous idea, I'd probably spend hours browsing the tags as opposed to the clothes, but why not? They're brilliant!

Iheartfashion said...

I want to work at this store!

Sharon said...

Lovely post and pictures! I heart History -- I included the shop in a little thrift-vintage roundup I wrote back when. Isn't Rachel a doll?

The story-tags are ingenious and one of the best things about her shop!

Nicole Then said...

ooh! nice post :) so interesting, like reading a story book that's really short.lol

The Clothes Horse said...

I love those little descriptions and tags. So marvelous. It makes me want to label my wardrobe that way for any would-be snoopers...

She's Dressing Up said...

Those tags would certainly persuade me to purchase something I liked if it had a lovely story to go with it! It must have been lots of fun thinking them up too!

indie said...

Hmm, I wonder how the owner comes up with new ones constantly :D

chauss said...

what a fabulous concept! i would do major cc damage if i lived near by...
btw, i want to link your blog. :)

AlicePleasance said...

I wish we have more store like this one here.
But actually I could open a vintage store only with what's in my closet...!

Tara Diane said...

How fun! I'd love to visit that store because even if you don't like the garment, the tag is sure to satisfy.

miss cavendish said...

This looks great! I was in Cambridge last summer but somehow missed this . . .